§ 9-10. Labeling or tagging merchandise.

(a)

No article shall be sold at the auction unless there is securely attached thereto a tag, card or label upon which shall be plainly written or printed, in English, a true and correct statement describing the item; and if the item is jewelry, the kind and quality of the metal of which the article is made or composed and the percentage or karat or purity of such metal, and if the jewelry is plated or overlaid, then the label shall contain a true statement of the kind of plate and percentage of purity thereof, and the kind of metal or material covered; if the jewelry is a precious or semi-precious stone, the statement shall contain the true name, weight, quality and fineness thereof; if the jewelry is a watch or clock, the statement shall contain the true name of the manufacturer thereof and if a second-hand or old movement or substitute part or movement of any watch or clock is offered for sale in a new case, such fact shall be set forth in the attached statement.

(b)

No article sold or offered for sale shall bear any false or misleading name, description or entry thereon; if the matters and things or any of them required herein to be stated on the tag or label are unknown to the auctioneer, then such tag or label shall with particularity state that such characteristics are unknown.

(c)

The tag, card or label shall remain securely attached to any article sold or offered for sale and shall be delivered intact and in legible form with such article to the purchaser by the auctioneer after the number by which the item is identified in the registry kept under section 9-9 has been endorsed on the label or tag.

(Ord. No. 10-94, § 1, 1-3-94)